Headlines about Burger King shutting down hundreds of locations sound dire, but the truth is more strategic than catastrophic. What’s happening isn’t the collapse of a brand — it’s a full-scale rebuild. As of 2025, Burger King’s parent company, Restaurant Brands International, is deep into its “Reclaim the Flame” plan, closing underperforming restaurants while pouring money into remodeling the rest. It’s a survival strategy for a chain that once dominated the drive-thru world and now wants to reclaim that crown.
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